Online Coupons & Online Coupon Codes

promotional codes really are a sophisticated, powerful method to improve your brand name and track your marketing ROI. So how do promotional codes work? How will you create them? And what’s the difference between discount coupons and promotional codes?

What exactly are promotional codes? 

A promotional code is made up of random numbers and letters (also called an alphanumeric code). Consumers are able to use these phones redeem Online Coupon Codes special deals and discounts, in-store or online. Promo codes are very flexible, because of their format: consumers will get and employ them on mobile, desktop and tablet, via email, as PDFs, as barcodes, and even QR codes.


But it’s not just about the consumer! promotional codes bring an abundance of benefits to your brand’s online marketing strategy. Read about many of the marketing objectives you can achieve:

Increase online followers

Raise brand awareness and brand loyalty

Direct web users in your points of on, sale and offline

Motivate users to activate with subscriptions, surveys and campaigns

Collect customer information and qualify prospects

Measure ROI to tell your future marketing campaigns

What’s the gap between vouchers and promotional codes? 

We sometimes talk about coupons and codes like they’re a similar thing. But there are some subtle differences, and understanding them will assist you to plan your marketing campaigns with more precision.

A coupon is surely an image which has a message that you just share with users when they take part in an advancement. The coupon are able to be redeemed to renegotiate deals or gift at specified points of sale. Coupons are extremely visual, by means of flyers, cut-out-and-keep coupons, PDFs, or images to share on social media marketing. Plus they don’t necessarily add a promotional code.

promotional codes and ROI

Most people don’t think of promo codes and ROI together, but we disagree. If you’re not using smart codes to track the Return on Investment of your marketing strategy, you’re missing a trick!

You can fit so much information inside them. That's the beauty of promotional codes. It’s easy to generate QR codes and barcodes that happen to be uniquely connected to every individual customer, for example. And you may use that unique information, along with data in the point of sale, to see precisely how company is a lot more important your promotions.

Why you should share promotional codes online

They get a bad rap with retailers, although codes and Coupons have always been popular with customers. And damages the brand’s image, that’s because some promotional campaigns have been run without planning or segmentation - which leads to disappointing results. Regardless of the benefits of sharing promotional codes, a poorly run campaign can be dangerous.


You can use a promotion app setting clear limits and rules for your promotion. You can target a unique audience, cap the amount of participants, and shut the promotion after having a certain amount of time. This will make the promotion more exclusive - and for that reason, more potent. And you can ask participants to share contact details, feedback and more in return for the promotion, adding a lot more value in your campaign.

The way to create a promotional codes campaign

There's a million different ways to Online Coupons complete a promotional codes campaign. In this section, we’ve shared the four most common campaign styles. Keep in mind that however, you choose to share codes and coupons online, you’ll continue to have access to all of the Easypromos design features, anti-fraud tools, email platform and code Validation Portal, usually when you use our app.

More ideas for promotional codes

We’ve shared the most popular code promotions above. But when looking at planning campaigns, our recommendation would be to use your imagination. Choose an innovative idea that reflects good your brand, service or product. Allow me to share three more possibilities for your forthcoming promotion, by having an extra side of competition and chance.



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